New Fragrance drop (& all the copy) launching Summer 2024...
Frankly, is a modern fragrance brand supported by influencers and primarily sold on TikTok. I developed the copy in partnership with Club Kuma, a LA based creative studio that brands, designs, and manufactures award-winning hero products.
The scope of the project included: Naming of the brand, voice & tone development, brand guidelines, mission & vision statements, brand messaging, core values, website copy, social copy explorations, scent names, and product descriptions. I will post the full work this summer, but until then, here's a little sneak peek...
