Club Kuma is a creative studio that brands, designs, and manufactures award-winning hero products. From the start, they brought me on to develop the foundational elements of the company's copy, like core values, voice & tone, and brand guidelines. Since plastering internal documents on the web feels a bit uncouth, I'll keep it simple and share the core values I captured after chatting with the CSO and Creative Director.
But first, I wrote this cool statement to capture Club Kuma's creed:
CLUB KUMA is founded on a LEGACY DEDICATED to the PURSUIT OF BEAUTY. DRIVEN by ART, CULTURE, and STYLE, we ELEVATE GOOD DESIGN and UNPARALLELED EXPERIENCE above all.
UNAPOLOGETICALLY TRUE to OURSELVES and our MISSION, we DELIVER ICONIC PRODUCTS that ACHIEVE HERO STATUS and SET TRENDS that BECOME TIMELESS.
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CORE VALUES
Dedicated to the pursuit of beauty. We are driven by art, culture, and style, and elevate good design above all. Beauty is in the details, and we put in the work to make them appear effortless. By exploring innovative ideas that result in iconic products, we set trends that become timeless.
Committed to building lasting partnerships. We partner with founders and creators to bring bold ideas to life. We lead clients through a refined studio process and stay by their side from start to finish. Our expert team works behind the scenes to produce premium products that shape what’s in shopping carts around the globe. That wins awards. That garners a cult-like following. That gives our clients hero status. Together we achieve big goals.
Led by integrity. As trusted experts, we hold ourselves and our partners to the highest standard. By pairing exceptional service with superior design, we create an unrivaled experience that makes us stand out. We treat our partners and employees fairly, because doing the right thing never goes out of style.
Designed to have fun. We’re passionate by nature, but bold by choice. Unapologetically true to ourselves, we revel in the work and celebrate success. We might bend a few rules to have fun along the way, because the boardroom doesn’t have to mean boring.
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