As the Copy Director of Tenthwave Digital in New York City, I wrote and directed the copy for the new DuncanHines.com, a uniquely searchable and responsive website for bakers of all tastes and talents.
Awards:
- One Show Merit Award, 2014 – UX Design - Web / User Experience
- One Show Finalist, 2014 – UX Design Web / Design Craft
- WebAward, 2014 – Food Industry Standard of Excellence
- W3 Award, 2014 (Gold) – General Website ›› Food and Beverage
- W3 Award, 2014 (Silver) – Website Features ›› Visual Appeal
- Davey Award, 2014 (Silver) – Websites ›› Food & Beverage
- Horizon Interactive Award, 2014 (Gold) – Websites ›› Restaurant/Food Industry
I also wrote and edited monthly social media calendar content for Facebook, Twitter, Instagram, and Pinterest, along with brand initiatives like monthly emails to Baker’s Club members, surveys, copy for an interactive Facebook app, Spring Bake contest copy, and campaigns for No Kid Hungry/Share Our Strength.
